The Historic City of Toledo in the Spanish region of Castile-La Mancha is home to some of the oldest architecture, cathedrals, synagogues, and historic sites in the world. Creating a strong brand starts with understanding the location after taking a visit there with family I chose this as my location for my Brand and Identity class. Items developed include logotype, mark, letterhead, 3D site sign, information sheet, web page, 3 ads for The New Yorker, and a booklet with information on Toldeo and UNESCO.

The following labels were created with a group of winemakers in Philadelphia. The group selects names and I develop different ideas based on things like season, number of grapes used in the wine, or colors they favor. This has been a wonderful partnership in that I get to experiment with type and color without many restrictions.